Wednesday, August 29, 2007

Fundraising as a mangement function

While taking a break from revamping the Evergreen Leaders website, I check out other nonprofit bloggers. I recently discovered Rosetta Thurman's blog, Perspectives from the Pipeline.

Two of the principles mentioned in a post from fundraising school caught my attention:
  • Fundraising is essentially a management process.
  • Whoever spends money in your organization should be involved in raising money for it.
The revamped, interactive EGL website will be both a resource for nonprofit leaders and fundraisers. At first I saw them as two different foci but as I've worked on the site I see how much they fit together as Thurman pointed out.

I chuckled when I read "Whoever spends money..." It takes leaders and a system to apply that principle.

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