Sunday, September 03, 2006

Would you recommend us?

The September 2006 Inc. issues has an article (currently available in the magazine and online after the October issue comes out) that declares you can "perfect your service by asking the only question that matters."

And that question? "Would you recommend us?" Actually they recommend a follow-up question as well. Ask those who say they would not recommend your service: If you would not recommend us, whey not?"

The article is based on the work of Fred Reichheld, author of The Ultimate Question.

Now that sounds like a smart and friendly system for improving customer satisfaction.