Friday, December 22, 2006

Viral marketing as a smart and friendly system

Viral marketing is a smart a friendly system. You create something--a story, a video on You-Tube, or in this case, a remarkable digital Christmas card--and people will e-mail each other about it and the word spreads quickly. It's a very inexpensive way of marketing and can easily be adapted by nonprofits. Check out the Ashland College Christmas card.