Monday, May 21, 2007

Doing more for a cool planet

To produce a treasure you need a smart and friendly system. Seth Godin rightly points out that humans have a powerful impulse to do more. So what's a smart and friendly system to get us humans to produce less carbon emissions to reduce global warming? Here's Seth's take:
  • let's figure out how to turn this into a battle to do more, not less. Example one: require all new cars to have, right next to the speedometer, a mileage meter. And put the same number on an LCD display on the rear bumper. Once there's an arms race to see who can have the highest number, we're on the right track.
Seth is on the right track. We need to put in place smart and friendly systems to achieve the treasure of a cool planet.

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