Tuesday, January 31, 2006

Evergreen Leaders Drill Down 5

I'm still trying to drill deep enough to find simple words to describe what EGL is trying to achieve. Every business and nonprofit exists to make life better for somebody. Whose lives is EGL trying to make better? What will happen when lives are been touched by EGL?

I'm looking for a way to describe EGL's mission so that excitement flows like an artesian well for all connected with EGL.

Here's another version:

EGL helps
• companies (nonprofit and for profit) that employ service people for $12 an hour or less
• to be great workplaces and to transform the lives of service recipients
• at a cost comparable to national firms providing management seminars to small businesses and nonprofits.

Now I think I am really close to pay dirt.

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